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Chinese companies explore opportunities at world's leading licensing expo

STORY: Chinese companies explore opportunities at world's leading licensing expo SHOOTING TIME: May 23, 2024 DATELINE: May 24, 2024 LENGTH: 00:01:40 LOCATION: LAS VEGAS, the U.S. CATEGORY: ECONOMY SHOTLIST: 1. various of the event 2. SOUNDBITE (Chinese): RHEA HE, CEO of ROBBiART 3. various of the event STORYLINE: Chinese brands were participating in a world's leading licensing expo this week in Las Vegas, U.S. state of Nevada, exploring opportunities to expand overseas markets and build up influence of Chinese intellectual property (IP) in the global licensing industry. Thousands of leading retailers, manufacturers and licensees from around the globe gathered at Licensing Expo 2024 at Mandalay Bay Convention Center in Las Vegas. The show, running from Tuesday to Thursday, provided opportunities for retailers, licensees, and manufacturers to identify future trends, and connect with the world's most influential entertainment, character, art, and corporate brand owners, and secure deals. Over 5,000 bran

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World's leading licensing trade show convenes amid growth in global licensing industry

STORY: World's leading licensing trade show convenes amid growth in global licensing industry SHOOTING TIME: May 22, 2024 DATELINE: May 23, 2024 LENGTH: 00:01:35 LOCATION: LAS VEGAS, U.S. CATEGORY: INDUSTRY SHOTLIST: 1. various of the show STORYLINE: Thousands of leading retailers, manufacturers and licensees from around the globe are gathering in Las Vegas, U.S. state of Nevada, this week for Licensing Expo 2024, the world's premier licensing trade show. The show, running from Tuesday to Thursday, offers opportunities for retailers, licensees, and manufacturers to identify future trends, connect with the world's most influential entertainment, character, art, and corporate brand owners, and secure deals. Over 5,000 brands showcased at the expo in Mandalay Bay Convention Center, including Hasbro, Paramount and Crayola, and new exhibitors like Liquid Death, Fandom and LEGO. A series of networking events, keynotes, panels and immersive brand experiences are held during the expo to define future t

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U.S.-LAS VEGAS-LICENSING EXPO 2024

(240522) -- LAS VEGAS, May 22, 2024 (Xinhua) -- People visit Licensing Expo 2024 in Las Vegas, the United States, on May 21, 2024. Licensing Expo 2024, the world's premier licensing trade show, kicked off in Las Vegas, U.S. state of Nevada, on Tuesday. Thousands of leading retailers, manufacturers and licensees from around the globe gathered at the expo held in Mandalay Bay Convention Center to identify future trends and secure deals with the world's most influential brands. (Photo by Zeng Hui/Xinhua)

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U.S.-LAS VEGAS-LICENSING EXPO 2024

(240522) -- LAS VEGAS, May 22, 2024 (Xinhua) -- People visit Licensing Expo 2024 in Las Vegas, the United States, on May 21, 2024. Licensing Expo 2024, the world's premier licensing trade show, kicked off in Las Vegas, U.S. state of Nevada, on Tuesday. Thousands of leading retailers, manufacturers and licensees from around the globe gathered at the expo held in Mandalay Bay Convention Center to identify future trends and secure deals with the world's most influential brands. (Photo by Zeng Hui/Xinhua)

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U.S.-LAS VEGAS-LICENSING EXPO 2024

(240522) -- LAS VEGAS, May 22, 2024 (Xinhua) -- People pose for photos at the Licensing Expo 2024 in Las Vegas, the United States, on May 21, 2024. Licensing Expo 2024, the world's premier licensing trade show, kicked off in Las Vegas, U.S. state of Nevada, on Tuesday. Thousands of leading retailers, manufacturers and licensees from around the globe gathered at the expo held in Mandalay Bay Convention Center to identify future trends and secure deals with the world's most influential brands. (Photo by Zeng Hui/Xinhua)

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